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The City of Molina de Segura launches the Non-Sexist Toys campaign, within the Molina Avanza en Igualdad project (11/12/2019)

The Non-Sexist Toys campaign and the 2020 Equal Calendar, promoted by the Department of Gender Equality and Violence of the City of Molina de Segura, were presented at a press conference on Wednesday, December 11, by the Councilor for Gender Equality and Violence , Montserrat Montanos Villegas.

The initiative is part of the Molina Avanza en Igualdad project, funded through the 2018 Participatory Budgeting process, measure 836 Education to build equality between women and men.

The session has launched this awareness campaign so that this Christmas, the toys that we ask from SSMM the Magi and Santa Claus are free from sexist prejudices and violence, "with the aim of raising awareness and sensitizing the population about the importance of reaching a future of equal opportunities between women and men, avoiding sexist games and roles today, "explains Montserrat Montanos.

To carry out this action, the Department of Gender Equality and Violence has drawn up two posters imitating those letters, so that they are placed in a preferential place, and can be visualized by the children and their parents.

The IV Plan for Equal Opportunities between Women and Men of the City of Molina collects in an organized and systematized manner the recommended policies on equal opportunities, specifically in Area V, on Coeducation, states: The scope of education constitutes a space for permanent intervention when talking about social transformation, breaking stereotypes, acquiring democratic values ​​of respect, solidarity and equal rights and opportunities for all people.

The City of Molina de Segura develops a wide range of educational activities, which incorporate objectives and content focused on the acquisition of knowledge and skills and the change of attitudes.

Through these activities, broad sectors of the Molinean population are reached, and, therefore, are a particularly suitable field for awareness, dissemination, training and information on gender equity and equal opportunities.

The area of ​​coeducation is aimed at allowing the incorporation of the gender perspective into the entire educational, formal and non-formal offer that takes place in the municipality.

The purpose is to educate for the elimination of sexist beliefs, attitudes and behaviors.

The Christmas advertising campaign 2019 promotes toys free of sexist and violent connotations, favoring good treatment.

This action consists of the distribution, in all the schools of Molina de Segura and in the public nursery schools, of advertising posters that symbolize the letter we write to SSMM the Magi, and Santa Claus for Christmas, asking for toys free of sexist prejudices and violence-free toys

"To be equal in all areas of life, we must start from childhood, avoiding games and roles that can influence our attitudes of tomorrow," says the Councilor.

The second part of the campaign is aimed at all citizens, through the IGUALES 2020 Calendar, with images to reflect throughout this year 2020 and to contribute to be the engine of change for the transformation that society needs, to advance in Equality.

The image is the same one that has been used in buses and mupis, that of two people who look at each other equally.

These calendars will be distributed starting tomorrow, Thursday, December 12, at the Department of Equality, located in El Retén Building, in Calle Mayor, No. 81, 4th Floor.

Source: Ayuntamiento de Molina de Segura

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