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The ceremony took place on Tuesday November 19 at the Press Room of the City

The act of signing the cooperation agreement between the city of Molina de Segura and the Association of Business and Professional of the town (COM-PRO) for the purchase of a digital platform that promotes loyalty and hospitality trade has taken place Tuesday November 19, in the Press Room of City Hall.

Attended by the Mayor of the municipality, Eduardo Contreras Linares, President of COM-PRO, Antonio Lozano Sanchez and Commerce Councilman Jose Angel Alfonso Hernandez.

As recorded by the agreement, the City awarded a grant of 8864.46 euros for the acquisition of Loyalty Web Platform, the management and maintenance will be undertaken by the association COM-PRO, with the participation of any establishment and other associations of Molina Segura.

This initiative results in the implementation of the loyalty card with points and / or discounts, in order to retain consumers to buy, and redeem rewards at the same outlets.

The campaign is open to all shops, bars and restaurants of the town, whether or not a member of this or any other association.

After acquiring the platform, COM-PRO will deliver to the City a copy of the source code for that platform.

The association is committed to spread this initiative to all bars, shops and restaurants in the locality, associated or not, giving accounts at all times to the City, and the perfect use and maintenance of the platform.

Businesses may choose a points program that encourages ongoing purchases, or direct discount program: to present the card customer discount is granted certain purchase amount, which encourages spontaneous purchase.

You can also create a VIP shopper club exclusive offers and services or issue gift cards.

The loyalty system is managed through plastic cards and customer specific software.

Mayor explains, "the primary objective of this agreement is to promote local business development, strengthen collaboration between the city and the commercial sector, establishing a framework for consultation and information to permit the distribution of available resources of the different administrations Public to increase trade in our town and bring consumers to local businesses. "

Source: Ayuntamiento de Molina de Segura