Portal de Molina de Segura
www.portaldemolina.com
The opening ceremony of the seven rooms of NEOCINE HD DIGITAL VEGA PLAZA took place today, Friday, December 20, at the Vega Plaza Shopping Center in Molina de Segura.
The First Deputy Mayor of the City of Molina de Segura, Ángel Navarro García, the Councilor for Culture, Soledad Nortes Navarro, the CEO of the ASA Group, Raúl Serrano Moll, the Director of the Vega Plaza Shopping Center, Juan José Vélez Nortes , and the Manager of NeoCine, an exhibition company responsible for the management of the rooms, Rocío Freixinós Alcaraz.
After the protocol cut of the inaugural film, attendees have entered one of the rooms, where a documentary about NeoCine and the seven rooms of Molina de Segura has been screened.
At 4:00 pm today, Friday will be open to the public, which you can enjoy this Friday, Saturday and Sunday from an opening promotion (second entry at 50%).
The ASA Business Group, a family business in Elche with more than 50 years of experience, is the current majority owner of the Vega Plaza Shopping Center.
It was in March 2015 when this business group acquires the Molinense shopping center, offering improvements throughout the commercial area and facade.
The next big step was in June 2018, when the ASA Group buys its share of the shopping center from El Corte Inglés (Supercor), equipped with 2,533m²;
where after several negotiations, in December 2018, a contract is signed with Mercadona, which will open its doors in January 2020.
Subsequently, the ASA Group takes a new step with the purchase of the old movie theaters at the Aliseda real estate company and reaches an agreement with the NeoCine company, which will be responsible for the complete management of the rooms, with the reopening of 7 rooms of cinema at the Vega Plaza Shopping Center.
These will feature all the news that the company NeoCine is incorporating into its rooms.
NeoCine reopens the Vega Plaza Cinemas with its renovated facilities and providing the complex with the latest developments in projection and sound, with HD Digital projection in all its rooms, Dolby Digital 7.1 sound, 3D projection and acoustic improvements.
In addition, it incorporates state-of-the-art rooms in the stands for a perfect view of the film and new leather armchairs with double individual arm.
In addition, NeoCine HD Digital Vega Plaza customers can benefit from all the advantages that NeoCine offers in all its centers, such as discounts for seniors, students and families, the NeoCine Fan Club loyalty card, and La Fiesta del Cine promotions, Return to the cinema for 4.90, Wednesday to the cinema for 4.80, Birthday of Cinema, Superplanazo, etc.
The First Deputy Mayor, Ángel Navarro, said that “the cinema returns to our town and arrives with an improved and renewed offer of leisure and commerce, two of the great engines of the modern economy.
It is worth noting the great commitment that Molina de Segura is making the ASA group through the Vega Plaza Shopping Center, where the opening of new stores is becoming a constant that will soon be strengthened with the entry into service of a large supermarket in the Mercadona chain, a whole commercial locomotive, which together with the rooms that Neocine opens today, will mark a before and after in the center's path â€.
The City of Molina de Segura has monitored the entire process that culminates in the return of the cinema to the town and has been actively involved in it, to the extent of its powers.
Source: Ayuntamiento de Molina de Segura
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