Portal de Molina de Segura
www.portaldemolina.com
| The initiative aims to give hospitality customers confidence to go to associated establishments | The Gastronomic Association of Molina de Segura, in collaboration with the Department of Commerce of the Molinense City Council, has launched the new campaign SAFE HOSTELERY, with the slogan For you, for us, whose main objective is to give confidence to the clients of the hospitality to go to partner establishments. The initiative has been presented at a press conference, today Thursday, September 17, at La Muralla Restaurant, by the Mayor of the town, Esther Clavero Mira, the President of the Gastronomic Association, Juan Efrén Delgado Valero, and the Councilor for Commerce , Andrés Martínez Cervantes. The current situation in the sector, in the midst of a COVID-19 pandemic, which is going through a crisis in both sales and social image, determines the decision to launch this advertising campaign with the following objectives: Security: create trust and security for potential customers, for which it is necessary to offer a faithful image of the hygiene protocols that are followed in the premises. Responsibility: remember the families behind the bars and counters of each establishment. Guarantees: image of a sector unit, which bears the same distinctive, as a seal of premises committed to the campaign and the standards set by current regulations. Optimism: transmit to customers that they can enjoy the usual establishments, that they await them with the kindness and enthusiasm prior to this pandemic. The campaign has various material and advertising actions, such as screen-printed shirts with logo and slogan, banners, pin badges, table vinyls, exterior glass façade vinyls, promotional videos, social networks, etc. From the Department of Commerce, it collaborates with the installation of the banners in the participating premises, in the presentation of the campaign, etc.
Source: Ayuntamiento de Molina de Segura
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