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The Molina de Segura City Council launches the communication campaign HISTORIAS CON FINAL COVID (24/09/2020)

| The objective of this initiative is to seek the identification, complicity and awareness of neighbors through daily situations, and can be seen in numerous mupis of streets and squares, and through social networks | As of yesterday, Wednesday, September 23, Molina de Segura maintains 260 active cases, with an accumulated incidence in the last 7 days of 194.7, which places it in the 18th position of incidence among the 45 municipalities of the Region of Murcia The Mayor of Molina de Segura, Esther Clavero Mira, presented at a press conference, today Thursday, September 24, in the Municipal Plenary Hall, updated data on the incidence of the COVID-19 pandemic in the municipality and the new communication campaign STORIES WITH FINAL COVID.

In the presentation, he was accompanied by videoconference by the designer and manager of this campaign, Laura Valero Meseguer. The Mayor has expressed her desire that "these appearances serve as a reminder that we must continue to comply with the recommendations that the health authorities give us.

If we do so, surely the end of this crisis will be closer.

I will not tire of insisting that it is It is essential to control the spread of the pandemic that we respect the safety distance, maintain strict hand hygiene, make constant use of the mask, correctly placed, and avoid social contact as much as possible.

It is precisely in the family environment and in the meetings with friends where a greater number of cases occur.

". As of yesterday, Wednesday, September 23, and awaiting the update of data throughout today, Molina de Segura has a total of 260 active cases, with an accumulated incidence in the last 7 days of 194.7 cases .

These indexes place the municipality in the 18th place of incidence among the 45 municipalities of the Region.

"A week ago we were in position 21, a slight rise that alerts us that we must not lower our guard," warns the Mayor. The accumulated incidence in the last two weeks has reached a total of 406.2 cases per 100,000 inhabitants.

So far in this second wave of the pandemic, the town has accumulated a total of 696 positive PCRs and the number of deceased residents of the municipality remains at 4. The weekly report prepared by the Scientific Technical Committee, which includes doctors from the health centers of Molina de Segura and the Hospital de Molina, establishes that, from July 16 until last Sunday, in the municipality there have been registered a total of 605 new cases.

That same report also specifies that, from September 10 to 19, 214 cases were registered in the town: 29.4% of citizens aged between 15 and 35 years; 27.1% are between 36 and 50 years old; and the age of 22.4 percent ranges from 51 to 70 years.

One fact that must be taken into account is that among children under 15 years of age this percentage was 16.4%. Esther Clavero has explained that "all these data, in detail and with explanatory graphics, can be found in the aforementioned report of the Scientific Technical Committee that, as of today, in a clear exercise of transparency, responsibility and communication, we make available to the citizens of Moline on our website www.molinadesegura.es and on the municipal social networks ". In view of all this information, Molina de Segura continues to be at the Orange Level, registering an Accumulated Incidence in the last week above 120 cases per 100,000 inhabitants.

"This Orange Level means that we must continue to maintain from this City Council the measures implemented at the end of last August and that have been in force throughout this month of September.

In addition, the closure of sports facilities and areas of playgrounds in municipal parks and gardens to avoid possible coronavirus infections among the younger population, which is the one that makes the greatest use of these spaces ", recalls the Mayor. The reduction of all positions to six meters is also maintained in the various markets, in order to increase the free space between them, facilitating the reduction of contacts.

In this way, the capacity to occupy positions is still 75%, but with less sales area.

And the prevention measures in nursery schools and municipal teaching centers continue to be in force, as well as permanent collaboration with the teaching centers that are the responsibility of the Autonomous Community. "When the epidemiological data improve and we are back at the Yellow Level, with an Accumulated Incidence per 100,000 inhabitants for 14 days between 50 and 120 cases, we will recover that normality that we so much desire," says Clavero, who has highlighted "the magnificent work that The 15 municipal COVID technicians collaborating with the health centers, which the Molina de Segura City Council has made available to the Murcian Health System (SMS), have been carrying out.

Of those 15 technicians, remember that 3 work closely with the educational centers of the municipality ". The mission of these technicians, who carry out their work from their work position in the Molinense City Council, is to assist the administration areas of the health centers with the aim of reducing the collapse they suffer due to the increase in the number of active cases that is being registered in Molina de Segura. COMMUNICATION CAMPAIGN STORIES WITH FINAL COVID In the line of informing and sensitizing the Molinense citizenship of the need to be all and all active elements in the fight against the pandemic is the communication campaign HISTORIAS CON FINAL COVID, which has been articulated by the Department of Sports and Health and that In addition to being able to be seen in numerous billboards in our streets and squares, it will take advantage of the synergies between social networks to reach the largest number of citizens possible. As Clavero explained, "with this campaign, from the Molina de Segura City Council we are launching our Instagram account, with which, along with Twitter, Facebook, Telegram and the municipal website, we want to continue promoting our presence in the world The campaign we are launching today is the result of the creative ingenuity of a young woman from Murcia, Laura Valero Meseguer, who has managed to capture the philosophy of the clear and simple message that we wanted to convey ". As the designer explained, "We have created the Stories with Final Covid campaign with the aim of seeking the identification, complicity and awareness of our neighbors through everyday situations.

Our day-to-day is the fundamental focus of our campaign, since it is where the infections are occurring.

For this reason, we have considered it necessary to emphasize the importance of small gestures and citizen responsibility in the face of the spread of the virus. "These actions adds Laura Valero- they are part of MolinadeSegura.

A campaign that is not only born with the aim of raising awareness among the population, but also wants our municipality to become a safer and more informed place about preventive measures against Covid- 19.

Broadcasts occur when we relax and do not take preventive measures in the family, work or leisure environment.

We have chosen a close and simple campaign format that is developed through tempting phrases, in which we will discover that whoever is found behind is not the neighbor, grandfather or friend, but a possible contagion ". "The false security with which we live our day to day, everyday moments, makes us trust ourselves and that stories that seem totally harmless a priori end in a way that no one expects or wishes.

It is time to become aware and change this ending.

We must say no to situations that endanger both ourselves and others, "says the designer of the campaign. In order to carry out the project, it has been divided into different phases, which will be shown progressively in the following months.

Each phase will be aimed at different profiles that are focused on a different population group.

"We want to address the population in general but with different messages, to seek effectiveness, complicity in citizens and transmitting a message of responsibility." "We will show the campaign to the population mainly through social networks, which are the most powerful tool we have to communicate with our neighbors.

We are going to bet, above all, on a digital campaign, in which we will give a series of tips so that, between We can all have this situation under control.

The Stories with Final Covid campaign has continuity over time; this new normal has come to stay, and it is our responsibility to continue guiding and supporting our neighbors on a day-to-day basis.

We want to change the ending of all those stories that can end in Covid.

We say no, "concludes Valero.

Source: Ayuntamiento de Molina de Segura

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