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The Molina de Segura City Council launches the BLACK FRIDAY 2020 communication campaign to promote local retail trade (17/11/2020)

| The initiative has the collaboration of the COM-PRO Association, and has been presented today, Tuesday, November 17 | The presentation ceremony of the Black Friday 2020 communication campaign.

Everything you need is here, promoted by the Department of Commerce of the Molina de Segura City Council, in collaboration with the Association of Commerce and Professionals of Molina de Segura (COM-PRO ), for the promotion of the municipality's retail trade, took place today, Tuesday, November 17, at the Molinense City Hall.

The Mayor of the town, Esther Clavero Mira, the President of COM-PRO, Francisco Joaquín Saura Velasco, and the Councilor for Commerce, Andrés Martínez Cervantes attended. With this campaign, the Molinense City Council wants to support the local commercial fabric, on the occasion of Black Friday, promoting the retail trade, proximity, emphasizing the advantages that it represents compared to mass commerce (sense of community, personalized treatment with the client, knowledge of its preferences, investment in our own neighbors, creation of local employment, etc.).

It is an opportunity to increase local customers, with this campaign in which discounts of up to 70% and promotions are made (raffle for an iPAD in the COM-PRO app and mask gifts for purchases over 25 euros) . "Our objective with this campaign is to promote consumption in small businesses affected by the COVID-19 crisis and prioritize the purchase in these compared to large stores, to retain customers," explains the Councilor for Commerce, Andrés Martínez. The municipal campaign includes the following actions: - Campaign design. - Distribution of 250 posters with the image of the campaign in local businesses. - Hiring of 2 billboards in strategic locations in the municipality. - Advertising on Social Networks (Facebook and Instagram). - Google display campaign. - Publicity in public address. - Radio advertising at the regional level.

Source: Ayuntamiento de Molina de Segura

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